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On July 4, regional public relations staff from Apple Inc. led a group of reporters from major Chinese media oulets, including Sina, Tencent, China Daily, and Beijing Youth Daily, on a visit to the Palace Museum that included a lively discussion on developing digital programs with the museum’s mobile app development team.
The Palace Museum launched its latest iPad app Auspicious Symbols in the Forbidden City (Zijincheng xiangrui) in June 2014 in Apple’s App Store, roughly a year after the museum debuted it first iPad app, Twelve Beauties of Prince Yong (Yinzhen meiren tu), in May 2013. Both apps have been recommended on the front page of the App Store. Twelve Beauties of Prince Yong received recognition as an outstanding app by “App Store 2013” (China), and upon its release, the Auspicious Symbols in the Forbidden City ranked first in the App Store’s education category, receiving more than 100,000 downloads in a single week. To date, the number of downloads of both apps exceed 680,000.
Mr. Feng Nai’en, the deputy director of the museum, attended the meeting. He introduced the comprehensive plan for an online Palace Museum community called the “Digital Palace Museum” and briefed the reporters on the museum’s development strategy for mobile applications. He believes the Palace Museum's development of mobile applications with new media and advanced technologies will provide better service to the public and act as a digital portal to the museum's collection.
The leader of the museum’s app development team took the visitors on a digital journey through the new app Auspicious Symbols in the Forbidden City and introduced upcoming apps to be launched in the latter half of the year. The journalists in attendance generously offered their praise, advice, and suggestions concerning the promotion of cultural presentation programs.
The journalists exclaimed, “Today, we have seen a new Palace Museum!”
The meeting at the Palace Museum is a follow-up event to the Apple Worldwide Developers Conference (WWDC 2014) that was held in early June in San Francisco, California, USA. The Palace Museum was selected as an exceptional developer and chosen for this interview as a way to share experience in subject selection and content planning for mobile application development.