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Terms and Conditions



The Palace Museum (the "Museum" or "we") provides this web site (the "Site") in support of its educational mission to further the understanding and appreciation of traditional Chinese artistic riches by the public. It supplements the exceptional art collections and educational programs we offer onsite at the Palace Museum. We encourage you to use the Site as a research and informational tool, subject to the specific terms and conditions of use (the "Terms and Conditions of Use") set forth here. 

Acceptance of Terms and Conditions 

By accessing this web site, you accept without limitation or qualification these terms and conditions of use. The Museum may revise these terms and conditions of use at any time, which revisions shall bind you, and you should therefore periodically visit this page to review the then-current Terms and Conditions. If you don not wish to be bound by these terms and conditions, please exit the Site now and refrain from further use. 

Protection of Privacy

The official website of the Palace Museum is committed to protecting the privacy of its visitors and Members. 

  When you participate in our online activities, such as registration with the museum website ("My Museum"), online surveys, or application for volunteer opportunities, we may ask you to provide personal information such as name, nationality, location, educational level, hobbies, etc. as well as contact information such as telephone number or email address. The Web site automatically collects some non-personally identifiable information about you when you request pages through your browser. We place Cookies on the Web site users' computers to collect aggregate information for site traffic analysis, such as the number of users and the number of pages viewed (Cookies are small files that reside in a visitor's browser). The aggregate information we collect through cookies helps the Museum monitor how you and other users use the Web site, allowing us to provide an optimal experience and better service. This information is never used to identify you personally. All information gathered from you in connection with your use of the Site is governed by the Site's "Private Policy for Web site Visitors". We believe that maintaining privacy on the Website is very important and we hope you will read our privacy policy carefully so that you will clearly understand both our commitment to you and your privacy and our method of collecting and using information. The complete text of the Policy is available by following this link: Read Private Policy. 


The text, images, artworks, files, audio, video clips, illustrations, designs, documentation, and data (in whole or in part, the "Materials") which appear on the Site are protected by copyright and may be covered by other restrictions as well, the Museum retains all rights, including copyright, in data, images, documentation, text, and other information contained in these files. Copyright and other proprietary rights may be held by individuals or entities other than, or in addition to, the Palace Museum. 

  You should assume that everything you see or read on this Site is copyrighted unless otherwise noted and may not be used except as provided in these Terms and Conditions or in the text on the site without the written permission of the Palace Museum. The Museum neither warrants nor represents that your use of materials displayed on the site will not infringe rights of third parties not owned by or affiliated with the Museum.

  The Materials are made available for limited non-commercial, educational, and personal use only, or for fair use as defined in the copyright laws of the People's Republic of China. You may download these files for your own use, subject to any additional terms or restrictions which may be applicable to the individual file or program. You must, however, cite the author and source of the Materials as you would materials from any printed work, and the citations should include the URL www.dpm.org.cn.

  Copying or redistribution in any manner for commercial use, including commercial publication, or for personal gain is strictly prohibited. 


The names, titles, building images, trademarks, service marks, and logos that appear on the Site are registered and unregistered marks of the Museum, including but not limited to PALACE MUSEUM, THE CHINESE "PALACE" LOGO, THE EXTERIOR AND INTERIOR IMAGES OF THE HALLS AND PALACES IN THE FORBIDDEN CITY, THE LOGO OF THE PALACE MUSEUM, and THE CARTOON ART OF THE YOUNG KANGXI EMPEROR (collectively, the "Palace Museum Trademarks"). You may not use the Palace Museum Trademarks without the Museum's prior, written permission. 

  The trademarks of third parties may also appear on the Site from time to time; you may not use these trademarks without prior, written permission of their respective owners. You acknowledge and agree that nothing on the Site grants, expressly or implicitly, by estoppels or otherwise, any right or license to use any of the Palace Museum Trademarks or may be construed to mean that the Museum has authority to grant any right or license on behalf of any third party trademark owner. 


If your proposed use of the Palace Museum Trademarks or Materials does not meet the conditions, you must request and obtain express permission from the Museum. Please be advised that the Museum is selective in granting such permission, and when we do grant permission, an agreement in written form will be signed, and we generally impose a fee. 

Commercial Use of the Palace Museum Trademarks and Materials

The Museum maintains a licensing program for commercial use of its intellectual property assets, including use of the Palace Museum name and other trade names, images of select artwork, and other proprietary content that may appear or be referenced on the Site. For more information on our Licensing Program, or to request permission related to your product, service, or promotion thereof, please contact us at gugong@dpm.org.cn, or via fax at (86 10) 6528 8401.

Editorial Use of the Museum's Images

The Museum maintains an extensive archive of architecture and art images related to its history and collection, some of which may appear or be referenced on the Site. Subject to the rights of third parties (which are entirely the responsibility of the user), the Museum makes these images available to the public for personal, scholarly, educational and editorial use. For more information, please see the "Image Services" section. 

Editorial Use of the Site's Text and Other Content

The Museum does not entertain requests for permission to reproduce or otherwise use text, design, audio, and video components from the Site, however, links to the Site are permitted as described in "Links to Our Site" section, below.

Use of Third Party Trademarks and Images

If you wish to reproduce or otherwise use trademarks and/or copyrighted images that appear on the Site but do not belong to us, you should contact the third parties who are referenced as the rights holders. The Museum assumes no responsibility for ascertaining whether such rights are valid or for securing such rights on your behalf. 

Links to Our Site

The Museum appreciates the interest of others in linking to our Site. If you arrive at our Site from a third party link, please note that a link to our Site does not imply a relationship with, or endorsement of, the third party site or its content, purpose, policies or business practices. 

 If you are interested in providing a link from your site to our Site, please note the following rules:

    1) You must use the name "Palace Museum" or the URL www.dpm.org.cn to identify the link;    

    2) You may not use the Palace Museum logo without express permission of the Museum. These are reserved for entities that are professionally  associated or affiliated with us.     

    3) Your link must send visitors directly to our home page located at www.dpm.org.cn. We do not permit deep linking of internal pages of our Site, and we do not permit unauthorized framing of pages on our Site. 

Links from Our Site

In using the Site, you may find that the Museum provides hyper-links to one or more third party Web sites (the "Linked Sites"). The Museum provides these links as a convenience for you and other users, but is not responsible for the content or links of the Linked Sites. In most instances, such links represent organizations or museums that are professionally associated to the Palace Museum. Although the Museum expects such links to be reputable, relevant, and reliable, we do not actively monitor or control the content or links of the Linked Sites, which may continuously change. We encourage you to read the terms and conditions and similar policies of the respective Linked Sites, should you choose to visit them. A link from our Site does not imply a relationship with, or endorsement of, the Linked Site(s) or its content, purpose, or business practices. 

Warranty and Indemnification

By using this Site in any manner, you represent and warrant that your use will be consistent with the Terms and Conditions, including the Private Policy part. You agree to indemnify, defend, and hold the Museum harmless from all claims, causes, costs, expenses, fees (including reasonable attorney's fees), judgments, liabilities, losses, and damages arising from or relating to your use of the Site. 

Disclaimer of Warranties

Your use of and browsing in the Site are at your risk. Neither the Museum nor any other party involved in creating, producing, or delivering the Site is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of your access to, or use of, the Site, including, but not limited to, damages for loss of profits, goodwill, use data, or other intangible loss, whether in an action under contract, tort (including negligence) or otherwise, arising out of or relating to your use or inability to use the Site, and/or your reliance on any content on the Site, even if the Museum or any related party has been advised of the possibility of such damages. 

Severance and Waiver

You acknowledge and agree that in the event any provision of these Terms and Conditions of Use shall be held by the laws or regulations of the People's Republic of China to be invalid, unlawful, or unenforceable, in any respect, the validity, legality, and/or enforceability of the remaining terms and conditions contained herein shall not in any way be affected or impaired thereby. In such event, the parties agree that any such invalid term or condition shall be validly reformed to as near approximate the intent of the parties as reflected in the provision, and if unreformable, shall be severed and deleted from these Terms and Conditions of Use. The Museum's failure to exercise or enforce any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision unless agreed to in writing by the Museum. 


Section headings used in this document are for convenience only and do not have any legal effect. 


For questions, inquiries, or correspondence, please contact:

Department of IT, Imaging, and Digital Media

The Palace Museum

4 Jingshan qianjie, Dongcheng district

Beijing, 100009, CHINA

Email: gugong@dpm.org.cn

Fax: (86 10) 6528 8401 


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